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Constant Contact vs iContact |
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 Constant Contact and iContact are web-based email marketing solutions, that allow you to create and track HTML emails sent to a list of (manged) contacts. While both offer a core of the same CRM features, they also have different approaches when it comes to specific offerings. For instance, pricing is different, monthly email volume is different, design is different and so on.
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Google + SalesForce = GooForce |
 In 2007 Google and SalesForce announced a partnership where SalesForce would start offering integration with leads that come from Google Adwords. Principle is simple: lead clicks on a Google Adwords ad, lands on a special setup page that contains a form to capture the lead details and that is sent directly into the SalesForce account where the standard CRM features come in. Advantage of this is that the marketers using this can see exactly how much they paid for the Google Adwords lead, and how much did they gain from converting some of the leads. However, it's interesting to speculate what are the advantages of SalesForce from this partnership.
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Convergence 2008 announcements |
 Convergence is a CRM event organized by Microsoft to present the latest improvements in Microsoft Dynamics, as well as future directions for the CRM business. Convergence gathers Microsoft Dynamics partners, customers and CRM experts providing a way to discuss the role of Dynamics in satisfying business needs. Convergence 2008 edition was held in Orlando on March 12 and had over 9,600 attendees from 65 countries, which makes it one of the most important crm event (tied to Microsoft Dynamics though). This years' edition was marked by the speech of Steve Ballmer and the announcements made regarding the future direction of Microsoft Dynamics.
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vtiger CRM is an Open Source CRM software for small and medium businesses. vtiger CRM uses open source technologies such as Apache, MySQL, PHP (and other open source projects) to provide a powerful multi-platform CRM solution (works on Linux and Windows).
vtiger CRM provides the CRM features that other commercial programs sell for thousands of dollars, such as: sales force automation, customer support & service, marketing automation (with support for e-mail campaigns), inventory management (with product customization module), security management, and of course contact management and task scheduling.
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 A simple search on Google for define crm will display its main definition as customer relationship management. While it sounds interesting, what does it really mean? Well, the expanded definition gives some hints - CRM could be interpreted as a way to manage the relationship you have with your customers (business relationship). While this is a shallow definition of CRM, it points however in the right direction, it's all about the way you do your business so that you gain, keep and maintain a good relation with existing and future customers.
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Infusion CRM is a web based CRM system developed by Infusion Software and targeting small and medium businesses. Infusion CRM offers features that help you automate an entire business process, starting with marketing and sales support, product billing, lead follow-up, and much more.
Unlike other hosted CRM solutions, Infusion CRM also offers and integrated shopping cart that allows you to track and process orders. This is an interesting addition given that you can track closely customers or possible customers and see what they purchased (and when they purchased), what marketing campaigns were they part of, analyze their behavior on your website and many other tracking options that will give you the advantage of knowing how to approach them.
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ZOHO CRM, developed by AdventNet Inc., is an on-demand CRM solution that offers sales and marketing tools, customer support solutions, integrated inventory management, possibility to create CRM reports and Outlook integration via the provided Outlook plugin.
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