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Outlook 2003 with Business Contact Manager |
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Business Contact Manager is an add-in for Outlook (2003, 2007), and comes either as part of Office Professional, Small Business or Ultimate suite, or with an Outlook bundle for $150 (the cost of Microsoft Outlook is about $110, the cost of Outlook with Business Contact Manager is $150). It works only with Outlook and this is why it's not sold separatelly. Though there is a new version of Outlook with BCM, the 2007 suite, this review focuses on the benefits (or headaches) that Outlook 2003 with BCM has. I'm still one of those that didn't update to Office 2007 (they still have to convince me that there's more than the glossy look) and that has no plans on upgrading to Vista. So is it worth to install the Business Contact Manager from a CRM point of view?
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How to optimize customer experience |
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This video is from the Conversion University by Google Analytics. Tom Leung presents Google Website Optimizer as a solution for Optimizing Customer Experiences.
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Actually the first two videos are related to cockpit resource management, while the last video is somehow crm related only from that cockpit word you have to remove some letters as they're managing something - result is the same, team work always pays off.
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Google + SalesForce = GooForce |
 In 2007 Google and SalesForce announced a partnership where SalesForce would start offering integration with leads that come from Google Adwords. Principle is simple: lead clicks on a Google Adwords ad, lands on a special setup page that contains a form to capture the lead details and that is sent directly into the SalesForce account where the standard CRM features come in. Advantage of this is that the marketers using this can see exactly how much they paid for the Google Adwords lead, and how much did they gain from converting some of the leads. However, it's interesting to speculate what are the advantages of SalesForce from this partnership.
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Convergence 2008 announcements |
 Convergence is a CRM event organized by Microsoft to present the latest improvements in Microsoft Dynamics, as well as future directions for the CRM business. Convergence gathers Microsoft Dynamics partners, customers and CRM experts providing a way to discuss the role of Dynamics in satisfying business needs. Convergence 2008 edition was held in Orlando on March 12 and had over 9,600 attendees from 65 countries, which makes it one of the most important crm event (tied to Microsoft Dynamics though). This years' edition was marked by the speech of Steve Ballmer and the announcements made regarding the future direction of Microsoft Dynamics.
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Importance of web insights in decision making |
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A 46 minute video where presenter Avinash Kaushik, Senior Manger for Web Research and Analytics at Intuit, talks about Customer Centric Web Decision Making. This was filmed during Google TechTalks on July 24, 2006. Google TechTalks are designed to disseminate a wide spectrum of views on topics including Current Affairs, Science, Medicine, Engineering, Business, Humanities, Law, Entertainment and the Arts.
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Free CRM is a CRM software solution developed by CRM ASP. It is a web based customer relationship management software solution (with some items for sales force automation). Free CRM can be used for contact management, lead tracking, sales pipeline management and forecasting. |
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YouTube customer complaints |
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So how would it be to work for the customer complaints department at YouTube? Well it shouldn't be that difficult because everybody loves YouTube, right? This is a video created by adifferentview, which shows what would be like (in his opinion, it's not an official video though) on the first day as a support person for the customer complaints department.
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Cold calling and an angry customer |
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Some calls may be recorded or monitored for training purposes, and thank God they're monitored so we could have a laugh at this. I don't know if I want to be that British Telecom guy that rings and wants to sell something. This is how cold calling should be handled, I mean don't you wish sometime you could just start cursing the same way as the customer below does?
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