Glossary
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The CRM glossary contains a list of terms that are used on this site or that are CRM related. Use the search option to find a crm term or use the alphabetized list to manually browse for crm terms. | |
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| There are 1 entries in the glossary. | |
| Pages: 1 | |
| Term | Definition |
| Direct Marketing | Direct marketing is a method used by marketers to send a promotional message directly to the possible client with the purpose of creating a call-to-action measurable response (for instance a direct purchase, subscription to a newsletter, visit to a website, request for information, etc.). Direct marketing campaigns may involve: mailings, sending e-mails, magazines advertisements, television ads, banner promotions, pay-per-click search engine campaigns, newspaper ads, radio ads, ... |
| Glossary V2.0 | |