Glossary

The CRM glossary contains a list of terms that are used on this site or that are CRM related. Use the search option to find a crm term or use the alphabetized list to manually browse for crm terms.


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Term Definition
BIBI is an acronym for Business Intelligence. BI is a sum of actions that imply gathering, implementation, analysis and presentation of performance metrics for an organization. An example would be the gathering of customer buying habits, analyzing that information and applying the results to improve sales.
 


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