Glossary

The CRM glossary contains a list of terms that are used on this site or that are CRM related. Use the search option to find a crm term or use the alphabetized list to manually browse for crm terms.


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Term Definition
IVRIVR stands for interactive voice response, a phone technology that allows interaction with callers and the gathering of information to route the call to the appropriate representative. An IVR system can respond to calls with a pre-recorded audio and can detect voice and recognize touch tones (being able this way to play the pre-recorded message specific to a certain category). It's impossible not to have interacted with an IVR before, either when you called your bank, your mobile phone provider, televoting or a different sector where high call volumes are experienced.
 


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Glossary V2.0