Glossary
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The CRM glossary contains a list of terms that are used on this site or that are CRM related. Use the search option to find a crm term or use the alphabetized list to manually browse for crm terms. | |
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| PRM | PRM stands for Partner Resource Management, a business strategy (part of a CRM solution) that has as a goal improving the collaboration between a company and its channel partners to result in better sales effectiveness. There is discussion whether it is necessary to have PRM as a separate entity rather than a component of CRM. |
| Glossary V2.0 | |