Glossary
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The CRM glossary contains a list of terms that are used on this site or that are CRM related. Use the search option to find a crm term or use the alphabetized list to manually browse for crm terms. | |
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| XRM | XRM is a term mentioned by Steve Ballmer at the 2008 Convergence event to emphasize the complexity of future CRM solutions as not only a customer relationship management solutions, but a solution to allow the management of relationships with all kind of factors involved in the business process. So XRM could stand for "all kind of business relationships management". In his words, "It's about helping people manage all kinds of connections and relationships of all forms: government to citizen, politician to constituent". |
| Glossary V2.0 | |