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Taking a Broad Look at CRM and Cloud Computing for the Layperson |
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New procedures, technologies, and services are created every day. Technological advancements make our lives easier. However, staying up-to-date with the increasingly numerous options that become available every day can be complex and confusing. Succeeding in the business world requires having a solid understanding of the most cutting-edge techniques. Let's take a brief look a new advancement helping businesses to streamline their contact management and sales force automation activities: customer relationship management through cloud computing.
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Google + SalesForce = GooForce |
 In 2007 Google and SalesForce announced a partnership where SalesForce would start offering integration with leads that come from Google Adwords. Principle is simple: lead clicks on a Google Adwords ad, lands on a special setup page that contains a form to capture the lead details and that is sent directly into the SalesForce account where the standard CRM features come in. Advantage of this is that the marketers using this can see exactly how much they paid for the Google Adwords lead, and how much did they gain from converting some of the leads. However, it's interesting to speculate what are the advantages of SalesForce from this partnership.
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 A simple search on Google for define crm will display its main definition as customer relationship management. While it sounds interesting, what does it really mean? Well, the expanded definition gives some hints - CRM could be interpreted as a way to manage the relationship you have with your customers (business relationship). While this is a shallow definition of CRM, it points however in the right direction, it's all about the way you do your business so that you gain, keep and maintain a good relation with existing and future customers.
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CRM Reporting in Siebel CRM On Demand |
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Siebel CRM On Demand, developed by Oracle (actually initially developed by Siebel but since the whole company was purchased by Oracle we can say that) is a customer relationship management solution that is delivered on demand (meaning is installed as a web service, unlike On premise crm solutions). One powerful feature of Siebel CRM On Demand is the CRM reporting, which allows generating over 250 separate CRM reports to analyze anything froma pipeline visibility to sales effectiveness. |
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If you have a small list of clients and you are using Outlook, one of the solutions to follow-up with them is by using the Mail Merge function. The Mail Merge function allows creating personalized mailing labels, envelopes, form letters, catalogs, e-mails, or faxes for mass distribution.
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