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Additional Actions when right-clicking a From or To address |
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Ever right-clicked in a received email on the From or To email address or name in MS Outlook? If you have smart tags enabled in Outlook then you've seen for sure an annoying menu called Additional Actions that when clicked showed No Additional Actions found. Well, after some research, I was able to find out how to add items to that list.
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If you have a small list of clients and you are using Outlook, one of the solutions to follow-up with them is by using the Mail Merge function. The Mail Merge function allows creating personalized mailing labels, envelopes, form letters, catalogs, e-mails, or faxes for mass distribution. |
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Outlook 2003 with Business Contact Manager |
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Business Contact Manager is an add-in for Outlook (2003, 2007), and comes either as part of Office Professional, Small Business or Ultimate suite, or with an Outlook bundle for $150 (the cost of Microsoft Outlook is about $110, the cost of Outlook with Business Contact Manager is $150). It works only with Outlook and this is why it's not sold separatelly. Though there is a new version of Outlook with BCM, the 2007 suite, this review focuses on the benefits (or headaches) that Outlook 2003 with BCM has. I'm still one of those that didn't update to Office 2007 (they still have to convince me that there's more than the glossy look) and that has no plans on upgrading to Vista. So is it worth to install the Business Contact Manager from a CRM point of view? |
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Constant Contact vs iContact |
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 Constant Contact and iContact are web-based email marketing solutions, that allow you to create and track HTML emails sent to a list of (manged) contacts. While both offer a core of the same CRM features, they also have different approaches when it comes to specific offerings. For instance, pricing is different, monthly email volume is different, design is different and so on.
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 A simple search on Google for define crm will display its main definition as customer relationship management. While it sounds interesting, what does it really mean? Well, the expanded definition gives some hints - CRM could be interpreted as a way to manage the relationship you have with your customers (business relationship). While this is a shallow definition of CRM, it points however in the right direction, it's all about the way you do your business so that you gain, keep and maintain a good relation with existing and future customers.
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